Bonnie Blue Criticised On This Morning

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Post on Nov 27, 2024

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Bonnie Blue Criticised on This Morning: A Total Train Wreck (and What I Learned)

Okay, so you know how sometimes you just know something's going to be a disaster? That was me last Tuesday, watching the This Morning segment featuring Bonnie Blue, the, uh, influencer known for her... unique parenting style. Let me tell you, it was a total train wreck. And I'm here to spill the tea, my friends, because I learned a thing or two about online PR disasters – and how to maybe, just maybe, avoid them.

The Bonnie Blue Backlash: A Case Study in PR Nightmares

Bonnie Blue, for those who've somehow avoided the whirlwind of controversy, is known for her… unconventional approach to child-rearing. Let's just say it's not exactly the type of parenting advice that's going to get you a pat on the back from your pediatrician. Her appearance on This Morning was supposed to be a platform to promote her new book (which, I'm not even going to lie, I'm kind of curious to peek at now, mostly out of morbid fascination). But instead, it became a platform for viewers to express their outrage. The whole thing was... intense. The internet absolutely exploded.

I remember watching live, thinking, "Oh my god, this is going to be bad." And it was. Really bad. The comments section was a firestorm of criticism. People were livid. I mean, truly, livid.

My initial reaction? Total shock. I mean, I’d seen some of her stuff online before – enough to know it was… different – but the intensity of the backlash on This Morning surprised me. It highlighted the power of live TV and the potential for things to go very wrong, very quickly.

Lessons Learned: How to Avoid Your Own PR Disaster

So, what did I learn from watching Bonnie Blue get absolutely roasted? A few things, actually. First, know your audience. Seriously, if your content or style is niche or controversial, be prepared for a strong reaction. You can't control everything, but you can try to understand your audience and what they might find offensive or problematic. This is where good market research comes into play. This was completely missed by Bonnie Blue's team.

Second, have a crisis communication plan. This is vital. Things can—and will—go wrong. You need a strategy for handling negative feedback and criticism before it happens. Consider having a spokesperson ready to respond to tough questions and criticisms. Think about how you're going to address negative comments. Bonnie Blue clearly didn't have any sort of plan. It was cringe-worthy to watch.

Third, be prepared to adapt. The internet moves fast, and social media changes even faster. You need to be agile and willing to adjust your approach based on audience feedback. Ignoring criticism or doubling down on controversial stances will likely just make things worse.

Fourth, consider the platform. This Morning is a widely watched show. Choosing a platform like that to promote a controversial parenting style was perhaps an ill-advised decision. Choosing the wrong platform can amplify negative reactions, making a bad situation much worse. Bonnie Blue's team should've considered this much more carefully. Choosing a smaller, niche platform might've helped limit exposure.

Fifth, consider using SEO to help you get better rankings in search results. A huge part of crisis management is getting your message out to people. This is especially true in the case of Bonnie Blue, where people already had strong feelings on her subject matter. Using SEO allows you to communicate your response through the correct channels.

This whole Bonnie Blue debacle is a cautionary tale. It's a masterclass in what not to do when it comes to public relations. But hey, at least it taught me a valuable lesson about the importance of careful planning, audience awareness, and a solid crisis communication strategy. Now, if you'll excuse me, I'm going to go and update my own crisis management plan. You never know when you might need it!